Home Improvement Business – Suppose your business runs on a shoestring. In that case, you are most likely looking for effective tactics to get excellent value for your marketing costs.
The goal is to avoid wasting your budget on expensive but fruitless marketing ideas, especially through low-quality lead generation strategies.
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Every home improvement business needs a constant flow of excellent leads for increased revenue and sustainable growth, so how can you achieve this?
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This article will explore five techniques that will help you discover four effective marketing strategies that will add value to your home improvement business.
The best approach you can use to attract traffic to your website is content marketing. An effective way of content marketing is blogging. It’s a way to educate your customers to encourage them to make faster purchasing decisions. So, to increase traffic and conversions, use a blog to attract visitors and customers.
According to a recent study, approximately 58% of customers are happier and more satisfied with companies that consistently provide helpful content. As a result, they are motivated to make purchases for this company.
Your content should be relevant, provide help to your customers by solving the problems and hurdles they face. Make sure your blog title reflects their search queries and post this content at least weekly.
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Improve Your Brand Awareness with Social Media Another effective marketing tool for your home improvement business is social media. More than 50 million users from the UK visit Facebook every day. Promoting your business on this platform will help you reach your target market at an exponential rate. This will increase your customer engagement and acquisition. A good number of home improvement companies have witnessed astronomical growth due to their ability to leverage social media. A good example is the UK based composite decking supply company, Ultra Decking.
Make sure you carry out adequate research to discover which social media channels your target customers invest their time on the most. It can be on Twitter, Pinterest, YouTube or Facebook.
But it’s not enough to post pictures of your product or supply; Customer engagement is very important. Respond consistently to comments and timely responses to inquiries. Also, you can create quizzes, surveys and other interactive games to attract new customers.
Research has shown that the average ROI for email marketing is 122%. An email campaign has a higher click-through rate than a tweet. Ignoring email when nurturing new leads is a common mistake many home improvement businesses make.
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Your website should offer newsletter subscriptions or email updates. Your prospects or leads will agree to join your email list after signing up. You can then start building an engaging and intelligent email campaign to market your product, share updates on a recent price cut or whatever information is relevant to your business.
Be careful not to be too pushy or salesy, provide fun and enjoyable content, and don’t try to “spam” or bore your subscriber.
HubSpot is a great tool that you can use for marketing automation and research. It can be very helpful, especially if you’re trying to figure out how much impact your email is having on your subscribers.
With your Google My Business account, customers looking for your product or supply can easily find you. Your business will appear first on Google search results when they search for your product on that platform. In addition to creating a solid business description, feel free to add photos, reviews, contact information and opening hours. Shelter is one of the very basic human needs. When we build houses, repair them or make them more comfortable to live in, we act on our need to create safe spaces for ourselves. A home improvement store thus serves an intrinsic human need.
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If you own a home improvement business, your brand is all about providing this service. Having a nuanced understanding of how people relate to their homes and what they want from a renovation project can go a long way toward building a trustworthy home improvement brand.
Today we’re going to talk about 8 actions you can take to properly brand your home improvement business. These brand strategies cover a wide area of operations, including aesthetics, management and marketing.
Have clarity about who you are as a company (your core values, mission, and vision for growth), who your ideal customer is (their annual income, family size, and education level, etc.), and your target market (the area) you serve—is it a city or a district, or a town).
The more you know about yourself, the better you can attract the most relevant customers. It also helps you position your brand better. You know how to advertise yourself, the time slots to choose, the partners to join, and the SEO strategies to invest.
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A meaningful and catchy name makes your brand memorable. When you choose the name, you also choose your domain, your brand and your marketing. You can choose to make the brand name more industry specific or choose something more generic. However, if you want immediate recognition, choosing something relevant to your industry will help.
You also need to make sure that the brand name you choose does not mean anything terrible in another language. It could be a combination of words, an acronym or a literal description of your business.
A unique logo is the central concept of all branding efforts. It is the symbol by which your brand is recognized. The shape of your logo, the colors you choose, and the fonts – everything will come together and associate the meaning of your brand. People look at it and through these visual cues will form perceptions about your brands. A logo also helps you differentiate your brand from the rest.
Therefore, it is extremely important to choose these details with care. Learning the difference between a logo and a brand is also a must. For a home improvement store logo, use geometric shapes, highly saturated colors and clean, professional-looking fonts. The cleaner, more streamlined your logo is, the more confidence people will have in your abilities as a renovation company.
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An aesthetically appealing website will communicate your understanding of visuals. It will show your customers that you understand spaces and know how to keep them refreshed and clean.
Make sure your website sports a minimal but strong UI and a satisfying UX. Make 100% sure it is mobile friendly and responsive. All information on your site must be updated and accurate. Devote a section to customer reviews, show before/after pictures (everyone loves those), and make sure the copy on your site matches the tone and vibe of your larger brand.
To brand properly, branding must be consistent. The design theme and colors you choose for your business must be visible in all your visual assets. This list includes your logo, website, staff uniforms, business vehicles, and everything else.
It has to be so consistent that when people look at something similar, all they can think of is your brand. Much like we think of McDonald’s when we see double arches.
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Mr. Handyman is a famous US home improvement brand. The company offers national services, and what makes it stand out from the crowd is its confident service guarantee: Done right.
When a business offers you a guarantee of the best services, it shows that the business takes care to ensure that there are no gaps or cracks in the work they do. You can trust their professionalism and dedication to their craft.
These types of promises and guarantees go a long way in establishing people’s trust in a brand. Since home improvement is a significant financial undertaking, being a trusted brand will help you enjoy a steady stream of customers.
On the surface, a blog is not associated with a brand. However, when you think about it, it’s all connected. A brand is all about perception and blogs are important in creating just the right perception with a focused content strategy.
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With the right kind of blog, you can create the right kind of perception for your brand. You can amplify your expertise in the home improvement industry by sharing industry knowledge, insights, tips and advice on your blog. Blogs are great for establishing brand authority and are important marketing tools.
Marketing and branding are interrelated. The latter helps the former from the ground. When you market your home improvement brand, you make it more recognizable, improve its credibility, increase its visibility, and essentially make it grow.
Brands that enjoy a good reputation have an easier time not only acquiring new customers, but also entering new markets. Partnerships are easy to come by and brand equity continues to improve.
Your home improvement brand is the sum of its values, perceptions and future goals. Although it is hard work, creating the right brand for any type of business pays off hugely. Compared to non-brand businesses, a brand earns better, enjoys more credibility and less competition.
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We hope that the steps we have outlined in this article can help you create a brand that can do all of this for you. If we have to leave you here with a piece
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