Home Improvement Buying Club – A very deep discussion about sustaining the material with the leaders in L.E.K. Consulting on building & construction practice.
Product line ratings (PLRs) are a constant and often annual process for big box home improvement projects. Given the size of the prize and the sophistication of the audience, these high-pressure sales presentations must provide new and powerful insights. Successful retailers must differentiate themselves from lower-priced competitors by demonstrating a fact-based approach to bringing more value to the table.
Home Improvement Buying Club
PLRs present challenges to incumbents and new entrants. A struggling or underperforming incumbent …