Home Garden Center – You are here: Home › All, From Recent › Gardens & Outdoor Living › Retailers & Retailing › Ideas to help grow your garden center business
Retailers who operate garden centers know that success in growing healthy plants depends on fertilizing the garden to provide nutrients and enrich the soil to increase their garden yield. So specialty garden centers and retailers need to enrich their business with new ideas, innovative concepts and strategies to grow their business.
Home Garden Center
From Paramount Market Publishing, to specialty retail businesses. This is a book for and about unique independent retailers like you. Its main message is:
Tips And Tricks For Shopping The Home Depot Garden Center
It’s packed with advice, ideas and real-life examples to help you focus on the how – creating exceptional shopping experiences for your customers.
Inspired by the Garden Center I explain POPs! Riverview Nursery and Garden Center, Temple, PA, outside Reading. (http://riverviewtree.com/) Riverview is everything a garden center should be, offering 5,000 square feet of indoor retail space and an 18-acre nursery that sells all the ‘usual suspects’ for a garden center, gifts, pond products, lawn Along with maintenance, gardening and related services.
And it’s so much more – owner Diane Salks and her staff are dedicated to helping their customers enhance their outdoor life experiences and, when the growing season ends, their indoor garden experiences as well. “We have to give people a reason to stop here and buy from us,” Diane said.
Riverview sells typical and diverse plants. “We have a huge selection of over 400 varieties of bearing trees and shrubs, including a specialization in unique conifer and Japanese maples, many of which we grow ourselves. We want customers to always find something new and exciting, so whether you’re in chains, big boxes or most IGCs (independent horticulture centers) we go out of our way to carry products that are not found,” Diane explains, referring to her selection of tropical air plants such as Tillandsias, Bromeliads and Orchids.
Lymefield Garden Centre
However, even with its extensive and unique products, Riverview educates customers on how to best enjoy their plants and keep them thriving in their gardens. “Our #1 marketing strategy is the extensive workshop program and special events we host throughout the year. We provide information on planting and caring for plants, how to build a pond, how to grow houseplants and tropicals, and what to do about the value of growing plants indoors,” says Diane, as will two workshops this fall on planting spring bulbs and creating creative fall planters. Focused.
But the workshops are not just organized to provide ‘need-to-know’ information. Some are quite whimsical, such as a recent fairy garden workshop where participants got creative by creating miniature container gardens for their own garden ‘fairies’. And others are organized to train the next generation of horticultural enthusiasts.
Riverview’s focus on gardening for kids isn’t surprising, since it’s a family-run business. “We had a junior gardening club who dug in on their hands and knees in the dirt, complete with a children’s garden,” laughs Diane.
In addition to focusing on the gardening lifestyle, Riverview Nursery and Garden Center also reaches out into the community with philanthropic efforts that support community needs. For example, Riverview supports the Berks-County Restoring Hope Foundation, which annually donates a home makeover to a local family in need, Riverview provides landscaping products and services.
Beautifully Landscaped Home Gardens
Additionally, Riverview supports other local small businesses with the Women Helping Women annual event where 8 or 9 local women-owned businesses bring their stores into the garden center and set up ‘shop’ on the Sunday before Thanksgiving. Each business invites their own clientele to enjoy live music, wine and hors d’oeuvres, mini-massages, hand waxing, a Chinese raffle and other engaging experiences. All guests are asked to bring a donation to Mary’s Shelter, a local foundation that helps pregnant women. So the event not only helps these local entrepreneurs, but also directly supports Mary’s Shelter, as well as getting new potential customers into Riverview to experience its offerings.
Riverview focuses most of its marketing and customer service strategies through personal interaction, but it has also discovered how to harness the selling potential of the Internet. It is a charter member of Bower and Branch, a virtual network of growers and independent garden centers dedicated to helping homeowners select, plant and care for trees. Diane explains, “It’s basically an online tree selling service. We have seen trees being sold through it at all times during the day, evening and holidays. This allows us to sell trees even when we are not open.
Riverview Nursery and Garden Center is a store that POP! Because it exemplifies the 7 essential characteristics that transform a store from an ordinary to an extraordinary customer experience.
Boxwood’s Gardens & Gifts in Atlanta, Tiger Lily Flower Shop in Charleston, South Carolina, Destination Gift Shop in Grapevine Farms, Cobleskill, New York and many more illustrate how small independent retailers are changing the retail equation by creating an experience for their customers. Giant retail brands are no match.
Down To Earth
Find out what you can learn from these and a dozen other marketers who seem to be steps ahead in understanding the niche-retail consumer and perfecting the secret sauce of retail success.
About Pamela Danziger Pamela N. Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer segment. She is the President of Unity Marketing, a boutique marketing consulting firm founded in 1992. As you walk through a home gardening center and peruse the trail beds, you’ll see some unusual sights this year. Trail beds from many exotic locations such as New Zealand, Sri Lanka, Indonesia, Africa and Thailand are well represented.
As you enter the garden, the first bed is a riotous collection of orange, chartreuse and gold. One of the main pieces of this exhibition is a plant native to Sri Lanka, Indonesia and Cambodia. Flag bush, or Buddha lamp (
), a light shrub. In this region it appears as a large perennial rather than a shrub, reaching a height of three or more feet in one season. It has large white poinsettia-like bracts and small, bright orange flowers. You can place the flag bush in full sun or partial shade. It likes rich, well-drained soil, so remember to amend your soil with organic matter like compost before planting.
Garden Centers In Durham With Curbside Pickup And Delivery
Ruth Rhea Howell’s family garden isn’t the only one looking like a big salad this summer. Head to the back of the Home Gardening Center to see more leafy greens than a rabbit could hope to eat in a lifetime.
Echinacea may be synonymous with the health supplement aisle at your local organic market, but it gets its name from a much older analogy: the Greek word for
Hydrangeas are emerging as best in show this month. They look almost candy-coated at the home gardening center.
Apologies for the late posting! Looking at the offers at today’s Greenmarket (it’s free on Wednesdays, open until 3pm). You can find produce, cheeses, pickles and pies for yourself just inside the mosholu gate in front of the library building, and it’s close to the Home Gardening Center, where many of our own vegetable projects are interspersed with flowers.
Coronavirus Quarantine: Tips To Garden Indoors While Stuck Inside
It would be a crime if I ignored what was going on at the Home Gardening Center. I mean, yes, the Peggy Rockefeller Rose Garden is a classic stunner, and you can’t miss Giverny’s spotted foxglove currently
in the conservatory, but HGC
New Yorkers could wake up in a warmer zone tomorrow, according to the just-released, Internet-friendly 2012 USDA Hardiness Zone Map.
U.S. The Department of Agriculture has released a new version of its Plant Hardiness Zone Map (PHZM) for the first time since 1990, updating individual zones with much greater accuracy and detail. This could mean a shake-up for seed distributors and gardeners alike, with slightly different plants being recommended for some areas across the country.
Also for the first time, the new map offers an interactive format using Geographic Information System (GIS) and the map website includes a “Find Your Zone by Zip Code” function.
Best Garden Center 2022
The season is winding down, which means it’s a good time to reflect and take stock of what grew in the garden this year. If I don’t keep my records and notes, the observations that seem to have settled in my mind will evaporate in no time into a faint haze of vague memories. As such, I’ll start some initial record keeping here.
) cultivars. We chose ‘Green Card,’ ‘Saturn,’ and ‘Brooklyn Horror’ for variety. The first two are large-leaved specimens, while the latter has very fine, feathery leaves. In terms of color, ‘Green Card’ is a bright citrine green, while the other two are the same iridescent green and a luxurious combination.
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